Increase Your Confidence & Keep Your Family Safe
Beginner firearms training for adults and families
Serving Alabama & The Tennessee Valley
Value Proposition
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Sed mollis, eros et ultrices tempus, mauris ipsum aliquam libero, non adipiscing dolor urna a orci. Nam at tortor in tellus interdum sagittis. In turpis. Vestibulum rutrum, mi nec elementum vehicula, eros quam gravida nisl, id fringilla neque ante vel mi. Phasellus magna.
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Curabitur ligula sapien, tincidunt non, euismod vitae, posuere imperdiet, leo. Cras id dui. Sed a libero. Quisque id odio.
Entice your visitor with a brief description of focus area 01
Entice your visitor with a brief description of focus area 02
Entice your visitor with a brief description of focus area 03
The Therapist
Introduce yourself as the person behind the business. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Morbi nec metus. Praesent nonummy mi in odio. Nullam dictum felis eu pede mollis pretium. Sed in libero ut nibh placerat accumsan. Etiam imperdiet imperdiet orci. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. In turpis. Sed libero.
Optional Section
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Use an Explanatory Paragraph to answer your potential client's questions and addresses their concerns. Here’s a sample, fill-in-the-blank style.
I know you’d like to [aspirational identity: the kind of person clients want to become]. [The service] can help. The problem is that [what’s holding them back], which makes you feel [how the problem makes them feel].
I believe [how the problem can be resolved]. I understand [empathetic statement]. That’s why I [demonstrate competency to solve their problem].
Here’s how it works [your three-step plan]. So [call them to action] so you can stop [whatever negative thing will happen or continue to happen if they don’t work with you] and start [what their life will look like if they work with you].
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If you offer something that may set you apart from your competition, be sure to highlight it on your home page.
Here are some examples:
You serve a very specific population
You have special training to address a unique problem
You offer services in another language
You offer telehealth, home visits, Walk & Talk therapy, or another way of providing the service
You have a unique offering, like an online course or workshop
You have a lead magnet
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Feature content encouraging potential clients to stay on your website or engage with you. You can do this with the following:
A blog summary
A social media feed
A feed of podcast episodes
A short video introduction
A survey or quiz
Photos of your office
Newsletter signup
Call to Action
Tell your clients exactly what they need to do to get started. Do you want them to use the online scheduler to make their first appointment? Do you want them to call you or fill out an online form? Demonstrate a clear path so that clients will see how easy it is to work with you and identify their next steps.
Visitor Engagement
On the Blog
On Socials
